We promote dignified work, from conception to creation to stores. We do not enslave, endanger, exploit, overwork, harass, abuse or discriminate against anyone. We liberate worker and wearer and empowers everyone to stand up for their rights.
We provide fair and equal pay. It enriches the livelihood of everyone working across the industry, from farm to shop floor. We create thriving societies and fulfills aspiration.
We conserve and restore the environment. We do not deplete precious resources, degrade our soil, pollute our air and water or harm our health. We protect the welfare of all living things and safeguard our diverse ecosystems.
We respect culture and heritage. We foster, celebrate and reward skills and craftsmanship. We recognize creativity as its strongest asset. We never appropriate without giving due credit or steals without permission. We honor the artisans.
We stand for solidarity, inclusiveness and democracy, regardless of race, class, gender, age, shape or ability. We champion diversity as crucial for success.
We believe in consuming better is the best way to be sustainable. We promote buy less, choose better and take care for your clothes so they last. The slow and permanent fashion must be the new way of consuming.
We never unnecessarily destroy or discard but mindfully redesign and recuperate in a circular way. Clothes may be repaired, reused and recycled. Our wardrobes and landfills do not overflow with clothes that are bought but not cherished.
We fight for the basic rights of girls. So that everyone, wherever they are from, can go to school, have a basic education and access to a dignified health care. Only in that case they will have strong voice enough to decide and fight for their rights.
We know that not all women start with the same opportunities. But we stand all of them can get where they want to go. Whether they want to be entrepreneurs, bakers, dancers or Presidents. We want to help and encourage them to fight for their dreams and achieve them.
We love art and sports in all its disciplines. It is the best way to express ourself. To show the world what we are capable of doing. We want to create a community of women dancers, musicians, singers, players, painters, actresses, athletes, etc. to share passions, stories and goals between us.